You’ve worked hard to get to where you are.
Maybe you're a solopreneur who has built your business from the ground up, or maybe you're in charge of making an already existing business better and more profitable.
Your "to-do" list is a mile long. On your best day you’re mildly frazzled and optimistically overwhelmed. On your worst? You find your car keys in the fridge, hit “reply all” by accident, and can’t string two coherent sentences together to save your life.
You’ve been meaning to give your website a facelift with some action driven landing pages but you haven’t had the time.
Or maybe your website is kick-ass, but you need a search engine optimized blog to get you the visibility you need. (That built in blog is just bargain basement filler and it’s not a good look.)
You’ve thought about launching an email campaign but everyone hates getting all of that crap in their in-box, right?
Not exactly.
What if I told you that the average ROI for marketing emails as of 2019 was 41%?
You can’t send any old emails though. They have to a killer subject line, captivating content, effective messaging, and they have to be written in your brand’s voice and tone.
In search for a solution, you've probably considered farming out your copywriting on the cheap.
After all, there are some internet platforms where you can hire a freelance writer for pennies. Why would you hire someone who charges hundreds of dollars for a blog or a landing page when you can pay someone $15 for five hundred words?
Because you need quality content, that's why.
If you skimp for your website copy, emails, brochures, blogs and all the rest and hire someone just because you want to pay less, you never know weather there content is going to be quality or not.
(See what I did there?)
Is that a glaring example of bad copy?
Of course.
But bad copy happens all the time. And it even happens to good companies.
I recently got an email from a major cosmetics corporation and it read, "Discover Our Ironic Aromas."
Words matter. Don't hire just anyone to write them.